WHAT THE F*CK DOES VALLDOREIX MEAN?

Valldoreix is a community in the Sant Cugat del Vallès municipality in Barcelona, Spain. It holds special significance because it was where I played my first tennis tournament outside my hometown of Madrid. This place sparked an intense drive within me.

YOU MIGHT WONDER WHY DIDN'T I CREATE A PURELY TENNIS-FOCUSED ATHLETIC BRAND SINCE MY PASSION LIES IN TENNIS.

The answer is that I wanted to embrace a bigger challenge. While I may introduce more tennis-specific products in the future, my current goal is to create a brand that resonates with tennis lovers both on and off the court.

 As a tennis player and enthusiast, I felt there was a lack of brands that truly represented our community off the court. Traditional tennis brands are often too focused on the sport and don't fit in casual settings, while lifestyle brands that use tennis as inspiration often lack authenticity. Valldoreix bridges this gap by combining fashion with a genuine understanding of tennis.

We aim to be a fresh and contemporary brand that showcases our love for tennis in a unique way. Instead of just featuring tennis court photoshoots, we highlight the diverse aspects of a tennis player's life, both inside and outside the court. Valldoreix is about more than just aesthetics; it's about authentically representing the tennis community and celebrating our shared passion for the sport.

From Key Biscayne,

With Love,

The Valldoreix® Team