This summer we celebrated a huge milestone: the first Valldoreix pop-up in New York City, in collaboration with Racquet Magazine. The pop-up took place at 19 Fulton Street, while just a few steps away at Pier 17 we had a pop tennis court, where we hosted a tournament that brought the energy of the game right into the heart of the city.
The experience was unforgettable. At the shop, I had the chance to meet in person people who have been following Valldoreix online, and to connect with many new faces who were discovering the brand for the first time. It was inspiring to share conversations about how Valldoreix started, the values that drive us, and the vision for where the brand is heading.
The tournament at Pier 17 created a unique moment of play and community, showing that tennis isn’t just about tradition, it’s about connection, grit, and bringing people together in unexpected places.
This first pop-up in New York wasn’t just an event, it was a statement: Valldoreix is here to create real spaces where tennis culture lives both on and off the court.